About Us

Company History

Goodlife (M) Sdn. Bhd. was founded in 1979 by two entrepreneurs, Gordon Tham and C.T. Ong, to distribute automotive products, which included Hitachi Power Window, electric ignition systems, fuel saving devices and other auto-accessories. Within a couple of years, other innovative products like Perma Glass (USA), Justice Brothers range (USA), Rain-X (USA) and Power Plus range (Australia) were added to the distribution group. In 1991, Goodlife (M) Sdn. Bhd. undertook Black & Decker (USA) and the following year began contract manufacturing under the licensing agreement with Principals. The next year, Stoplock, the steering wheel immobilizer from the UK was added and since then Goodlife has been the sole distributor of Stoplock in Malaysia. Within the next three years, Goodlife (M) Sdn. Bhd. began the development of manufacturing activities.


Today, Goodlife Group is formed with many different companies below its rapid expanding wings. Goodlife Group has branched out into manufacturing under Goodlife Industries (M) Sdn Bhd, which is a fully owned operative manufacturing plant with an up to date equipped and manned Research & Development (R&D) laboratory and Quality Assurance facilities. Here, Goodlife Industries (M) Sdn. Bhd. is well positioned to manufacture a wide range of consumer chemical products.
Auto Classic (M) Sdn Bhd is the Corporate arm of the Goodlife Group which is focused on developing relationships with corporate sectors like the government, redemption retailers, car manufacturers, car detailers, export market, etc. Our services include OEM products & premium items.
Under Goodlife Industries we have our own specialty lubricants brand QPlus. Our QPlus brand’s basic philosophy has been to develop problem-solving products utilizing the latest in penetrating oil lubricant technology. The focus has always been research and development, producing quality products for customer’s specific needs with excellent service, quality control and technical support.
Today, Goodlife Group has expanded, diversified its business and consolidated some of its subsidiaries into a few which are listed below.

– Goodlife (M) Sdn Bhd (Sales, Marketing and Trading)
– Goodlife Elastomer (M) Sdn Bhd formerly known as Auto Classic (M) Sdn Bhd (Manufacturing rubber compounds & moulded parts)
– Goodlife Industries (M) Sdn Bhd (Contract manufacturing, manufacturing car care chemicals and penetrating oil lubricant products)



Our Policy

Goodlife (M) Sdn. Bhd. is committed to enhance the quality of life of our customers through our quality products and services. We believe in the principle that educated consumers are our best customers. Therefore, it has always been our constant policy to emphasize on consumer education as the theme of all our sales promotions and campaigns. It is our managements practice in instilling a culture of win-win mind set in all our business transactions. This principle is often reflected by our strong support of our retail customers through active consumer promotions.



Our Driving Force

Goodlife (M) Sdn. Bhd. under the Goodlife Group has always been proud of our enthusiastic Sales Team, which is headed by our Sales Manager, who has more than 25 years of retail sales experience. He is well supported by his team of around 15 employees who are executives, supervisors, product consultants and storekeepers who services our retail establishments, wholesalers, accessory shops, spare part shops and others.


With the continuous introduction of new products by our R&D chemist from Goodlife Industries and Goodlife Elastomer, due to the ever-increasing needs of consumers, the Marketing Department plans every stage with precisely strategic marketing plans and projections. Our Marketing and Sales Department coordinate all types of promotions to introduce new products and educate customers on their usage, at all our retail establishments like Aeon Big, Aeon Jusco, Giant, Tesco, Village grocer, Ace Hardware, Autobacs, Eneos, HomePro and Houz Depot.


We have established a Corporate Sales Department that presents and promotes our products to the corporate sector. Our services include OEM products & premium items for redemptions, supplying to government sectors, export market, detailing, hotel industry, etc. Our professional and friendly staffs are always ready to fulfill your expectations.


Goodlife Group has also ventured into professional car detailing like none other before. The revolutionary procedure has radically changed the way of car detailing today. A professional team of experts is well equipped to train our customers and provide them the best service in the industry.